❋

A Global Content Engine Built to Scale

The short version

I didn’t build content calendars. I built a repeatable system that produces relevant content, in multiple formats, for multiple audiences, across regions, without breaking under its own weight.

❋ Themes over tactics

Each quarter anchored on a small number of core narratives that could support dozens of downstream assets.

❋ Formats made to repurpose

One idea → blog → email → social → SEO landing page → PR mention. Content was reused intentionally, not recycled lazily.

❋ Global consistency, local flexibility

The structure stayed the same; the message adapted by audience and region.

❋ Discipline over volume

Publishing stayed consistent without flooding channels or exhausting resources.

Over five years, I designed and refined a global content engine capable of supporting multiple species, production types, regions, and commercial priorities, without ballooning headcount or budget. The goal wasn’t more content. It was structured reuse, consistent cadence, and relevance at scale.

Content was planned in campaigns, not posts. Each theme was designed to travel, across email, social, blogs, SEO landing pages, PR, and light paid amplification, while still being adaptable by audience and geography. The result was a system that could expand globally without starting from zero every quarter.

The Result

A content engine that:

  • Scales globally without losing coherence

  • Supports multiple audiences simultaneously

  • Feeds every channel without duplication

  • Feels less like content production, and more like operational rhythm

That’s the difference between publishing content and building a system that lasts.

What the engine produces

Across a single year:

  • 8–12 distinct campaign themes planned and executed

  • 10+ audience segments supported (by species, production type, or sector)

  • 2 quarters mapped in advance with clear narrative continuity

  • Blogs, newsletters, PR, social posts, and landing pages deployed every month

  • Multiple formats per theme, not one-and-done assets

On the output side:

  • 100+ emails sent annually, averaging 8–27 per month

  • 150+ social posts published per year across platforms

  • 20+ blog articles annually, optimized for search and reuse

  • Monthly website sessions scaling from ~9,000 to nearly 45,000 at peak

  • LinkedIn impressions consistently in the 10,000–16,000+ range per month

  • Steady follower growth year over year, without content dilution